How I discover content from interesting people

When I run across a well written or insightful post, I can quickly discover other content from the same author and enjoy more of their interesting thoughts or projects. What I do is tremendously effective.

How do I do that? What's my secret?

I click links.

I start from the initial article or post and click any links that may lead to more of the same content. For example, if the article or post is published on a blog, I go through the navigation bar, sidebar, header, or footer where content is typically organized. Social profiles are other good starting points for links.

I specifically look for these publications or resources by the author:

Once there, I repeat the discovery process, usually in depth-first order.

Interesting people tend to share content by other interesting people, so I click also promising links in the content itself and browse blogrolls to review the quoted or linked authors. Then I start the process again for the new authors.

It's amazing how many gems this helps me uncover.

It's trivial. And it's what we did in the early days of the web.

But many no longer do it. Social platforms trained them so effectively not to click on or read anything beyond the snippets and bits of content the algorithms feed them, these users are less and less familiar with the open web and other content formats or platforms.


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