Email is the best inbox for newsletters

Platforms like Stoop Inbox and Feedly want to be the inbox for newsletters. They provide a unified inbox for reading email newsletters outside of email clients and optimized for the format.

This is great for readers. But these platforms swap the subscribers' email addresses with addresses generated and owned by the platforms, thus hijacking the relationship between authors and subscribers.

So why don't Gmail, Outlook, and other email client vendors adapt their products to improve the newsletter reading experience straight at the source?

Keeping newsletters in the inbox maintains email decentralized and gets rid of yet another gatekeeper.


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