Addressing blog readers: I vs you
The conventional blogging wisdom is to address the readers as you and avoid writing in first person. This is supposedly friendlier and makes the readers feel at the center of attention.
I use you sparingly. For example, when I write how-to or instructional material, ask something, or try to persuade. Most of the times I write in first person. It's a natural way of sharing with fellow tech enthusiasts my direct experience and projects, the steps I take, the thought processes I go through, the setbacks.
There's another reason I rarely address readers as you.
You may come across as a marketing or SEO tool. The insincere intention of pleasing and luring readers to sell something — products, ads, attention — and monetize blogs.
My readers can cut through the BS and know when I feels right.
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